Automated Lead Generation Funnel

<!-- Landing page lead capture form -->
<section class="hero">
    <h1>Free: Automation Readiness Checklist</h1>
    <p>Discover which of your processes can be automated — 
       and estimate the ROI. Download the free checklist.</p>

    <form id="lead-form" action="/api/lead-magnet" method="POST">
        <input type="text" name="name" placeholder="Your Name" required />
        <input type="email" name="email" placeholder="Work Email" required />
        <select name="company_size">
            <option value="1-10">1-10 employees</option>
            <option value="11-50">11-50 employees</option>
            <option value="50+">50+ employees</option>
        </select>
        <button type="submit">Download Free Checklist</button>
    </form>
</section>

// routes/leadMagnet.js
const express = require('express');
const router = express.Router();
const { sendEmail } = require('../services/email');
const { addToCRM } = require('../services/crm');

router.post('/api/lead-magnet', async (req, res) => {
    const { name, email, company_size } = req.body;

    // Input validation
    if (!name || !email) {
        return res.status(400).json({ error: 'Name and email required' });
    }

    // 1. Add lead to CRM
    await addToCRM({
        name,
        email,
        company_size,
        source: 'lead-magnet',
        stage: 'new',
        tags: ['automation-checklist']
    });

    // 2. Send lead magnet email immediately
    await sendEmail({
        to: email,
        subject: 'Your Automation Readiness Checklist',
        template: 'lead-magnet-delivery',
        data: { name, downloadUrl: '/assets/automation-checklist.pdf' }
    });

    // 3. Start nurture sequence (delayed emails)
    await startNurtureSequence(email, name);

    // 4. Track conversion
    res.json({
        success: true,
        message: 'Check your email for the download link!'
    });
});

async function startNurtureSequence(email, name) {
    const sequence = [
        { delay: '1d',  template: 'nurture-1-welcome',     subject: 'Did you get the checklist?' },
        { delay: '3d',  template: 'nurture-2-case-study',   subject: 'How Company X saved 20hrs/week' },
        { delay: '5d',  template: 'nurture-3-tips',         subject: '3 quick automation wins' },
        { delay: '7d',  template: 'nurture-4-offer',        subject: 'Free automation audit for you' },
        { delay: '14d', template: 'nurture-5-last-chance',   subject: 'Last chance: free consultation' }
    ];

    // Queue emails (use a job queue like BullMQ in production)
    for (const step of sequence) {
        await queueEmail(email, name, step);
    }
}

<!-- templates/nurture-2-case-study.html -->
<div style="max-width:600px;margin:0 auto;font-family:Arial,sans-serif;">
    <h2>How a 20-person company saved 20 hours/week</h2>

    <p>Hi {{name}},</p>

    <p>After downloading the automation checklist, many
    people tell us they found 5-10 processes they could automate.</p>

    <p>Here's a real example: A logistics company with 20 employees 
    was spending 20+ hours/week on invoice processing, data entry, 
    and report generation. We automated all three.</p>

    <p><strong>Results:</strong></p>
    <ul>
        <li>20 hours/week saved</li>
        <li>Zero manual data entry errors</li>
        <li>Reports auto-delivered every Monday morning</li>
    </ul>

    <p><a href="https://sinkur.com/use-cases/invoice-automation">
        Read the full case study &rarr;
    </a></p>

    <p>— Sinkur Team</p>
</div>

// Track funnel events with Google Analytics 4
function trackFunnelEvent(step, data = {}) {
    if (typeof gtag === 'function') {
        gtag('event', step, {
            event_category: 'lead_funnel',
            ...data
        });
    }
}

// Usage at each step:
trackFunnelEvent('landing_page_view');
trackFunnelEvent('form_submitted', { lead_magnet: 'automation-checklist' });
trackFunnelEvent('email_opened', { sequence_step: 2 });
trackFunnelEvent('consultation_booked');